Located on the Mornington Peninsula in Victoria, Coastal Living reflects the quintessential, relaxed and simple Australian way of life, represented by their range of homeware and furniture.
As a destination location – a place to write home about – a logo based on a postcard stamp was developed in a minimal, contemporary way to convey a sense of nostalgia and prestige. Used in conjunction with an alternative submark, this was then applied to a range of stationery, packaging and signage applications.
