Copywriting
In a world where artificial intelligence is rapidly gaining ground, there’s still something intrinsically valuable about words that have been crafted by someone with lived experience, values and emotions – stories that connect with fellow human beings, forging relationships that translate into customer loyalty, clientele trust and strong connections.
If you struggle to articulate your message or would like to establish a tone that resonates with your market, I can help you develop a written voice of your own.
-
Located on the Mornington Peninsula in Victoria, Coastal Living reflects the quintessential, relaxed and simple Australian way of life, represented by their range of homeware and furniture.
I worked with the owners to refine their messaging to convey the business ethos, which is warm, inviting and welcoming.
-
Fete/Life is an internationally-awarded lifestyle magazine, with 34 issues distributed throughout Australia, the UK and some countries in Asia.
As co-owner of this title, I worked on all aspects of the business including design, photography and copywriting.
-
Located on absolute beach frontage in Vanuatu, Havannah Boat House is a private estate aimed at those looking for an authentic holiday experience.
I worked on developing a language that reflected the exceptional qualities of the property itself but also my client's relaxed approach and deep connection with country.
Website Copy - Entire Site
-
Oscar & Willow is a furniture, lighting and interior design business featuring quality Scandinavian, European and Australian brands renowned for design innovation and quality production.
As the business had undergone a change in its offering, I worked on refining messaging in order to attract a new clientele, whilst retaining the valuable, existing customer base.
Brochure 1
-
Tabel Catering operate from their own cafe, focusing on honest food, made with quality, seasonal ingredients, serving a broad demographic of clientele.
Copy was crafted to represent the energy of a passionate team and to convey the experience and integrity of the business.
-
The Laurels is a meticulously restored and reimagined event space in the Adelaide Hills, offering bespoke weddings, events and workshops.
I worked on establishing a written tone for The Laurels, one that reflected the unique features of the property and the welcoming personality of the owner.