In a world where we are asked to accept artificial intelligence in place of genuine experience, there’s something intrinsically valuable about words that have been crafted by someone with lived experience, values and emotions – stories that connect with fellow human beings, forging relationships that translate into customer loyalty, clientele trust and strong connections.
If you struggle to articulate your message or would like to establish a tone that resonates with your market, I can help you develop a written voice of your own.
Copywriting
Copywriting examples…
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Based in Sydney, Bondi Wash produce a range of home, body and petcare products that merge Australian botanicals into daily rituals. High-performance natural science is combined with the sensory beauty of native scents to create products that bring joy to the everyday.
With this national brand already firmly established, I worked on refining their messaging to convey the integrity of the business and quality of each product.
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Fete/Life is an internationally-awarded lifestyle magazine, with 34 issues distributed throughout Australia, the UK and some countries in Asia.
As co-owner of this title, I worked on all aspects of the business including copywriting.
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Oscar & Willow is a furniture, lighting and interior design business featuring quality Scandinavian, European and Australian brands renowned for design innovation and quality production.
As the business had undergone a change in its offering, I worked on refining messaging in order to attract a new clientele, whilst retaining the existing customer base.
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As sister-brand to Bondi Wash, Wash Wild produces a range of affordable home washing products, each including natural ingredients and Australian botanicals that have been proven to be as – or more – effective than chemical-based alternatives.
I worked on refining messaging through copywriting that conveyed information in an approachable and relatable way to a new market.