PUBLISHING
Fete/Life Magazine
VIEW > FETE/LIFE MAGAZINE_ISSUE 34
VIEW > FETE/LIFE MAGAZINE BRANDING
VIEW > FETE/LIFE MAGAZINE COPYWRITING
As Co-founder, Co-editor and Creative Director of Fete/Life Magazine – an internationally-distributed lifestyle magazine, with 34 issues distributed throughout Australia, the UK and some countries in Asia – I worked on every aspect of this title from concept inception through to print production.
As sole designer, I am proud to have received both Australian and international awards for design and typography.
The product was a magazine, but every touchpoint relating to sales and promotion of this title was considered – stationery, website design, EDMs and social media accounts, but also details like the language, photography style and positioning.
“I felt I really should let you know how pleased I am to have found Fête/Life – I had been looking (hoping) for a magazine that suited my current aesthetic. The pages are beautiful, the writing is just the right depth and holds the attention and I want to buy just about everything in the carefully curated suggestions.
“Your magazines are standout – I buy and peruse a lot of mags and design books for my design inspiration. I have gifted a few Féte/Life to my other talented design team members… only if I have a spare to share! It’s so refreshing and inspiring. I especially love the quotes on the front page, the beautiful layouts and fantastic stories – so, yes, pretty much all of it from cover to cover!
“You have designed something unique. You have created a format that is unique, stylish and lots of white space (which I love). Being a graphic designer myself, I liked your font choice, the photographs were beautiful, the content with the spreads then what you could wear/buy etc. to achieve that and the use of white space as a major part of the design – I wanted to applaud you on a great product.”
FETE/LIFE READERS
ROLES
CO-FOUNDER
PARTNER
CO-EDITOR
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
COPYWRITER
PHOTOGRAPHER
STYLIST
CRAFTER
CONTRIBUTOR COORDINATOR
FINISHED ARTIST
PROOFREADER
PRINT PRODUCTION MANAGER
STAFF MANAGER
CLIENT LIAISON
CLIENT EVENT MANAGER
ADVERTISER LIAISON
MARKETING AND PROMOTION
EDM DESIGNER
SOCIAL MEDIA DESIGN AND MANAGEMENT
WEBSITE DESIGN AND MANAGEMENT
STATIONERY DESIGN
BUSINESS MANAGEMENT
BUDGET MANAGEMENT
NEWSAGENT MANAGEMENT
DIGITAL ISSUE PRODUCTION
Readership per issue / 50,000
Website hits per month / 800,000
Pinterest.com/fetemagazine / 4,000
Facebook.com/fetepress / 8,000
Instagram.com/fete_life / 34,000
Seasonal Magazine
I was contracted to work as Creative Director and operated as sole designer on the production of Seasonal Magazine.
The client had a strong focus on fresh, local produce, operating a popular café located in the beautiful Adelaide Hills.
As an extension of the successful business she had built, the client wanted a magazine that she could sell to customers. The design reflected the home-style cooking for which she was known, with many of the recipes having been passed down for generations in her family.
ROLES
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
CO-EDITOR
COPYWRITER
STYLIST
CRAFTER
FINISHED ARTIST
PROOFREADER
PRINT PRODUCTION MANAGER
CLIENT LIAISON
BUDGET MANAGEMENT
STATIONERY DESIGNER
SIGNAGE DESIGNER
Wedding Style Guide Magazine
As Co-founder, Co-editor and Creative Director of Wedding Style Guide Magazine – an internationally-distributed wedding magazine, with 19 issues produced – I worked on every aspect of this title from concept inception through to print production.
Wedding Style Guide was distinctly different from other competitor titles available at the time. With a focus on personalised weddings, contemporary ideas and resources for DIY, it empowered couples to create a wedding of their own.
With impressive advertiser support, our small team produced a world-class magazine that was embraced by the Australian market.
ROLES
CO-FOUNDER
PARTNER
CO-EDITOR
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
COPYWRITER
PHOTOGRAPHER
STYLIST
CRAFTER
CONTRIBUTOR COORDINATOR
FINISHED ARTIST
PROOFREADER
PRINT PRODUCTION MANAGER
STAFF MANAGER
CLIENT LIAISON
CLIENT EVENT MANAGER
ADVERTISER LIAISON
MARKETING AND PROMOTION
EDM DESIGN
SOCIAL MEDIA DESIGN AND MANAGEMENT
WEBSITE DESIGN AND MANAGEMENT
STATIONERY DESIGN
BUSINESS MANAGEMENT
BUDGET MANAGEMENT
NEWSAGENT MANAGEMENT
DIGITAL ISSUE PRODUCTION