PUBLISHING
Fete/Life Magazine
Fete/Life Magazine was an independently-published lifestyle magazine with 34 issues distributed throughout Australia, New Zealand, the UK and some countries in Asia as well as digital issues via Zinio.
The magazine celebrated the virtues of simple living, sharing tips, knowledge and products to help readers reclaim life and find joy in the everyday.
Integrating a unique advertiser initiative, all ads were designed to look like content that fit seamlessly with the rest of the magazine. This created an aesthetically controlled design that resulted in increased appeal to readers and higher conversions for advertisers.
As Co-founder, Co-editor and Creative Director of Fete/Life Magazine, I worked on every aspect of this title from concept inception through to print production. As sole designer, I am proud to have received both Australian and international awards for design and typography.
The product was a magazine, but every touchpoint relating to sales and promotion of this title was considered – stationery, website design, EDMs and social media accounts, but also details like the language, photography style and positioning.
“I felt I really should let you know how pleased I am to have found Fête/Life – I had been looking (hoping) for a magazine that suited my current aesthetic. The pages are beautiful, the writing is just the right depth and holds the attention and I want to buy just about everything in the carefully curated suggestions.
“Your magazines are standout – I buy and peruse a lot of mags and design books for my design inspiration. I have gifted a few Féte/Life to my other talented design team members… only if I have a spare to share! It’s so refreshing and inspiring. I especially love the quotes on the front page, the beautiful layouts and fantastic stories – so, yes, pretty much all of it from cover to cover!
“You have designed something unique. You have created a format that is unique, stylish and lots of white space (which I love). Being a graphic designer myself, I liked your font choice, the photographs were beautiful, the content with the spreads then what you could wear/buy etc. to achieve that and the use of white space as a major part of the design – I wanted to applaud you on a great product.”
FETE/LIFE READERS
ROLES
CO-FOUNDER
PARTNER
CO-EDITOR
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
COPYWRITER
PHOTOGRAPHER
STYLIST
CRAFTER
CONTRIBUTOR COORDINATOR
FINISHED ARTIST
PROOFREADER
RESEARCHER
PRINT PRODUCTION MANAGER
STAFF MANAGER
CLIENT LIAISON
CLIENT EVENT MANAGER
ADVERTISER LIAISON
MARKETING AND PROMOTION
EDM DESIGNER
SOCIAL MEDIA DESIGN AND MANAGEMENT
WEBSITE DESIGN AND MANAGEMENT
STATIONERY DESIGN
BUSINESS MANAGEMENT
BUDGET MANAGEMENT
DIGITAL ISSUE PRODUCTION
AS AT THE TIME OF FINAL ISSUE:
Readership per issue / 50,000
Website hits per month / 800,000
Pinterest.com/fetemagazine / 4,000
Facebook.com/fetepress / 8,000
Instagram.com/fete_life / 34,000
Seasonal Magazine
VIEW > SEASONAL MAGAZINE_ISSUE 1
Together with my business partner at Fete Press, we were contracted to work on the production of Seasonal Magazine where I operated as Creative Director and sole designer, winning an award for the design.
The client had a strong focus on fresh, local produce, operating a popular café located in the beautiful Adelaide Hills. As an extension of the successful business she had built, the client wanted a magazine that she could sell to customers. The design reflected the home-style cooking for which she was known, with many of the recipes having been passed down for generations in her family.
Each dish was photographed styled with collected vintage and antique servingware to reflect her personality and the decor of her café. Detailed, vibrant imagery captures how delicious and simple each dish is, encouraging readers to try them for themselves.
ROLES
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
CO-EDITOR
COPYWRITER
STYLIST
CRAFTER
FINISHED ARTIST
PROOFREADER
PRINT PRODUCTION MANAGER
CLIENT LIAISON
BUDGET MANAGEMENT
STATIONERY DESIGNER
SIGNAGE DESIGNER
Wedding Style Guide Magazine
Wedding Style Guide Magazine was an independently-published wedding magazine with 19 issues distributed internationally. As Co-founder, Co-editor and Creative Director, I worked on every aspect of this title from concept inception through to print production.
It was distinctly different from other competitor titles available at the time. With a focus on personalised weddings, contemporary DIY ideas and informative resources, it empowered couples to create a wedding of their own.
With impressive advertiser support, our small team produced a world-class magazine that was embraced by the Australian market.
ROLES
CO-FOUNDER
PARTNER
CO-EDITOR
CREATIVE DIRECTOR
BRAND MANAGER
GRAPHIC DESIGNER
COPYWRITER
PHOTOGRAPHER
STYLIST
CRAFTER
CONTRIBUTOR COORDINATOR
FINISHED ARTIST
PROOFREADER
RESEARCHER
PRINT PRODUCTION MANAGER
STAFF MANAGER
CLIENT LIAISON
CLIENT EVENT MANAGER
ADVERTISER LIAISON
MARKETING AND PROMOTION
EDM DESIGN
SOCIAL MEDIA DESIGN AND MANAGEMENT
WEBSITE DESIGN AND MANAGEMENT
WEDDING STATIONERY DESIGN
BUSINESS STATIONERY DESIGN
BUSINESS MANAGEMENT
BUDGET MANAGEMENT
DIGITAL ISSUE PRODUCTION